Tag

Journeys

68 posts

The Scalebay acquisition-to-retention handoff framework most mobile teams get wrong

Lifecycle marketing

Scalebay’s four-layer framework for handing off users to retention

Jean-Christophe Stienlet

Jean-Christophe Stienlet

Head of Account Growth, Scalebay

How Showrilly uses Customer.io to move TV-show dreams to the screen

Molly Evola

Molly Evola

Sr. Content Marketing Manager

Blue hexagons swirling toward a dark blue prism on a light purple background

How to choose an omnichannel messaging tool

Janelle P

Janelle P

Content Marketing Manager

event based messaging and customer.io

Lifecycle marketing

Sent from Customer.io: How we decide which moments get a message

Molly Evola

Molly Evola

Sr. Content Marketing Manager

compass in front of a purple background

Omnichannel orchestration: How to add channels without adding noise

Janelle P

Janelle P

Content Marketing Manager

Blue magnet on blue background

Personalization

How to choose the right channel for every customer moment

Janelle P

Janelle P

Content Marketing Manager

Introducing LLM actions: AI decisioning built into your workflows

Personalization

Introducing LLM actions: AI decisioning built into your workflows

Molly Murphy

Molly Murphy

Sr. Product Marketing Manager

How Vibe.co runs a sophisticated email program with a small team

How Vibe.co runs a sophisticated email program with a small team

Molly Evola

Molly Evola

Sr. Content Marketing Manager

glowing green brain

Personalization

Why your marketing doesn’t remember customers (and how to fix it)

Janelle P

Janelle P

Content Marketing Manager

How to choose the best omnichannel messaging platform for your team

Lifecycle marketing

How to choose the best omnichannel messaging platform for your team

Molly Evola

Molly Evola

Sr. Content Marketing Manager

Beyond email: How webhooks are changing customer engagement

Lifecycle marketing

Beyond email: How webhooks are changing customer engagement

Molly Evola

Molly Evola

Sr. Content Marketing Manager

Marketo alternatives that actually support event-based triggers

Lifecycle marketing

Marketo alternatives that actually support event-based triggers

Molly Evola

Molly Evola

Sr. Content Marketing Manager

Sticky note with "Dear, first name" crossed out

Lifecycle marketing

Why 'Dear [First Name]' isn't personalization

Janelle P

Janelle P

Content Marketing Manager

two orbs encircled by one ring

Personalization

The personal connection audit: 10 questions every marketer should ask

Janelle P

Janelle P

Content Marketing Manager

Funnel forensics: The 4-step process for diagnosing drop-offs

Lifecycle marketing

Funnel forensics: The 4-step process for diagnosing drop-offs

Molly Evola

Molly Evola

Sr. Content Marketing Manager

Happy customers receiving personalized communications on their mobile devices

Lifecycle marketing

How LLM-based email personalization transformed our onboarding

Janelle P

Janelle P

Content Marketing Manager