Data scientist in Dubai — consumer growth, experimentation, and mixed-methods research. MSc Data Science, University of Birmingham Dubai. Previously CX and analytics at PepperTap (q-commerce, 20k daily orders) and CarDekho.
Growth & Retention Portfolio →
Five interactive projects: regional budget allocation, A/B testing with validity gates, mood clustering, churn intervention, and a study on why what users say and what they do disagree. All dashboards are live and interactive.